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Actual Headline: Facebook says service hindered by lack of local news
When I saw the headline, ‘Facebook says service hindered by lack of local news,’ yesterday, I thought it was a joke.
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From DIGIDAY: YouTube’s brand-safety woes give publishers a boost in selling video ads directly
This is good for two reasons. First, it will help publishers by cutting out the middleman. Second, if YouTube starts to see a dip in ad revenue it will be forced to address its content issues. To avoid future brand-safety embarrassments, agencies are increasingly looking to buy directly from premium-quality content owners on YouTube. “We […]
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From The Drum: Three ways marketing automation can supercharge SEO
Publishers, especially local media, tend to ignore SEO, opting instead to dump insane amounts of resources into social media – specifically Facebook. I continue to argue that this is an increasingly larger waste of time. Not only has Facebook traffic been drastically cut over the last year, but US audiences are moving away from the […]
