From DIGIDAY: YouTube’s brand-safety woes give publishers a boost in selling video ads directly

From DIGIDAY: YouTube’s brand-safety woes give publishers a boost in selling video ads directly

This is good for two reasons. First, it will help publishers by cutting out the middleman. Second, if YouTube starts to see a dip in ad revenue it will be forced to address its content issues.

To avoid future brand-safety embarrassments, agencies are increasingly looking to buy directly from premium-quality content owners on YouTube. “We are seeing a huge increase in demand from agencies in our own YouTube inventory bought directly at meaningful CPMs,” 


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