From AdAge: Publishers weigh in on Apple’s terms in new subscription service
This is just another attempt to create a ‘Spotify for news,’ and as News Media Alliance CEO David Chavern has said, this is not the answer. In my opinion this is just one more way for a tech company to dip into the pockets of publishers. Apple’s upcoming Spotify-style magazine subscription service, an offering with […]
5 Ways to Cut Subscription Renewal Costs via Publishing Executive
None of these five techniques are groundbreaking, but some of them do require a robust CRM. If you’re trying to cut renewal costs with an antiquated or, worse, budget CRM, you’re going to struggle getting number one, Use Auto-Renewal, to work for you. I know that investing in a high-quality CRM can carry a high […]
How a 142-year-old newspaper became one of the most innovative media companies in the U.S.
After it was purchased by Amazon founder Jeff Bezos, The Post continued its metamorphosis from legacy newspaper to technology-first media company, finding inventive ways to enhance the functionality of the newsroom and the way readers interact with the news. Click here to view original web page at technical.ly
On Snapchat Discover, publishers tweak programming strategies to keep people from tuning out
Since the channels’ launch, both Jukin Media and Studio71 have found that people are willing to tap through longer-than-expected episodes and editions, though there is a limit. At first, Jukin Media tested including as few as 10 snaps and as many as 40 snaps in each property’s episode, according to Jukin Media CEO Jon Skogmo. […]