On Snapchat Discover, publishers tweak programming strategies to keep people from tuning out

On Snapchat Discover, publishers tweak programming strategies to keep people from tuning out

Since the channels’ launch, both Jukin Media and Studio71 have found that people are willing to tap through longer-than-expected episodes and editions, though there is a limit. At first, Jukin Media tested including as few as 10 snaps and as many as 40 snaps in each property’s episode, according to Jukin Media CEO Jon Skogmo. Meanwhile, Studio71 initially tried 16 to 18 snaps per weekday edition of WorldStarHipHop’s Publisher Story and 10 snaps per weekend edition, according to Anjuli Hinds, svp of original content at Studio71. But over time, Jukin Media saw that people were checking out toward the end of its longer episodes, and Studio71 saw that people were sticking around for its relatively shorter ones.


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