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From DIGIDAY: YouTube’s brand-safety woes give publishers a boost in selling video ads directly
This is good for two reasons. First, it will help publishers by cutting out the middleman. Second, if YouTube starts to see a dip in ad revenue it will be forced to address its content issues. To avoid future brand-safety embarrassments, agencies are increasingly looking to buy directly from premium-quality content owners on YouTube. “We […]
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From AdAge: Publishers weigh in on Apple’s terms in new subscription service
This is just another attempt to create a ‘Spotify for news,’ and as News Media Alliance CEO David Chavern has said, this is not the answer. In my opinion this is just one more way for a tech company to dip into the pockets of publishers. Apple’s upcoming Spotify-style magazine subscription service, an offering with […]
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5 Ways to Cut Subscription Renewal Costs via Publishing Executive
None of these five techniques are groundbreaking, but some of them do require a robust CRM. If you’re trying to cut renewal costs with an antiquated or, worse, budget CRM, you’re going to struggle getting number one, Use Auto-Renewal, to work for you. I know that investing in a high-quality CRM can carry a high […]